FAQ

Why us?

We, at Chicken Cottage, have a proven track record and are recognised leaders in this field. Food may be a necessity for life however fast food doesn’t have to be, people can exercise choice. The public demands value and quality for money and Chicken Cottage meets and exceeds these demands. We constantly strive to rise above the traditional ‘fast food joint’ image to evoke a more discerning dining experience in both our product offering and the ambience of the venue.

Our business model ensures that franchisees do not have to sacrifice quality or standards to make an excellent living. Our investment in the elevation of the company profile has subsequently increased profits. We have developed a strong, positive brand identity and this has raised the company profile, sustaining a long-term presence in an increasingly competitive market. This has been demonstrated by the company’s substantial profit margin ensuring a serious return for your investment.

A franchise with Chicken Cottage rewards hard work and offers a standard of living for the Franchisee and their family that few other business opportunities would afford them.

Our product is a high quality business set- up offered at an affordable price, half the price of many other equivalent franchises. The management of Chicken Cottage took the risks to bring you the rounded, proven and trusted, quality business opportunity that we offer today. We put in the finances and stepped into the unknown, carried out the research and tested the products and business model so you don’t have the worry

Why the fast food industry?

It is recognised that our sector of the food industry is ‘bucking the trend’ and reporting a healthy growth during the recent challenging financial times. Also, unlike many other types of business, it is fairly easy and straight forward to set up this type of enterprise.

Since food is a necessity for life, the fast food industry is a lucrative business and one that will always generate a profitable income. It attracts individuals from all walks of life, whether it is the young, the old, students, or a treat for the whole family. Research is indicative that fast food is increasingly recognised as an important food option for leisure or convenience purposes.

How much upfront investment would be required?

For an estimated upfront investment of from £150,000 you can set up a Chicken Cottage franchise Unit.

This includes for the shop fitting, everything from sign board and counter top to all the furniture but excludes the cost of Equipment and acquiring the unit.

What on-going support do you offer?

We provide in-house training and ‘Franchise Forums’ where different guest speakers can give presentations on a variety of topics. We actively advertise and never forget that our franchisees’ success and our own is entwined.

Our award winning senior management are highly skilled and their business acumen has been recognised as such.

Our dedicated support team works hard to pro-actively assist and guide our franchisees.

How much work is involved for me?

Not a lot of work is required from the franchisees mainly because the business set up is already in place and all the franchisee needs to do is follow our guidelines.Irrespective of their previous work experience, Franchisees are trained by us to be managers of their units and we ensure they are guided every step of the way to setting up and running their own business.

How are your Franchises holding up in a turbulent financial climate?

People still want to eat out, but economically – we fit the bill!In support of our franchisees we are constantly developing strategies and introducing ways that our franchisees can maximise their profits and stay ahead of the game.

How do you intend to keep up this momentum?

Chicken Cottage invest heavily in research and development and marketing and both management and franchisees share the costs as well as the rewards and benefits. These economies of scale reflect on all our balance sheets. By anticipating customers’ real needs and reacting to an evolving society we have seen a rapid growth in the number or our restaurants (and, therefore, our business) around the world.

Does a franchisee tend to just put in a manager?

We encourage our franchisees to be moderately involved in their operations – it’s not tough but requires dedication and commitment.The reason we want our franchisees to manage their stores themselves is because a store run by the owner has less costs and therefore a higher profit margin than that of a store run by a manager.

What training will i receive?

• Minimum of 4 weeks in store training. • Administrative support.
• Managing the P&L.
• Day at franchise support centre.

What makes a great Chicken Cottage Franchisee?

• Customer focus
• Product quality
• Willing partnership
• Commitment to Chicken Cottage brand.