In an exciting new collaboration, Chicken Cottage, the popular fried and grilled chicken chain from the UK, has teamed up with the Food Review Club to further engage with their food-loving audience. As an official Chicken Cottage Ambassador, the Food Review Club, who boasts over 2 million followers across Facebook, Instagram, YouTube, and other social channels, will now actively participate in promoting new store openings and launching new products and ranges.
One of the highlights of this collaboration is the upcoming Food Review Club Burger. Named and created by Matt Binge, the host of the Food Review Club, this innovative and tantalising burger is set to take the UK fast-food scene by storm. The Food Review Club Burger, available nationwide from 4th July, is a symphony of flavours, with BBQ sauce, sweet chilli sauce, lettuce, onion, a hash brown, fried chicken fillet, two beef patties, and two slices of cheese!
David Elvidge, Head of Brand & Marketing at Chicken Cottage, expressed his excitement about the collaboration, “We’re thrilled to be working with the Food Review Club. Our combined passion for quality food and a memorable dining experience is sure to bring exciting innovations, like the Food Review Club Burger, to our valued customers. This is an alliance that goes beyond traditional partnerships, it’s about connecting with our community and delivering what they love.”
This partnership is part of a series of collaborations that Chicken Cottage has embarked upon to diversify and enrich its customer experience. The brand has also secured an exclusive brand partnership with Red Bull, making the iconic energy drink available in all Chicken Cottage stores across the UK. From the 4th July customers who order via the Chicken Cottage app will receive a free can with all FRC burgers.
Moreover, Chicken Cottage has found a unique way to enter pop culture through its involvement with the popular dating show Chicken Shop Date, hosted by Amelia Dimoldenberg. The show frequently features Chicken Cottage as a backdrop for quirky interviews with celebrities like musician Shania Twain, actress Keke Palmer, and Fumez the Engineer. This engaging blend of entertainment and dining has helped boost the brand’s visibility and appeal to a broader audience.
David further added, “We believe in forging collaborations that not only elevate our brand but also provide exciting experiences for our customers. Whether it’s creating a new, delectable burger with the Food Review Club, energising our menu with Red Bull, or being part of amusing interviews on Chicken Shop Date, it’s about adding value and fun to the Chicken Cottage experience.”
